It was after the games that that Baron de Coubertin in a letter to a colleague of the Olympic organizing committee used the design of five interlocked rings, drawn and colored by hand, at the top of the letterhead.
A year later in , the Organizing committee of adopted the symbol as the official Olympic logo. The rings were to be used on flags and signage at the Games, but those games were canceled because of the ongoing World War I. It was later in that the logo of the rings made a belated debut at the Olympic Games in Antwerp, Belgium.
At no point in time through no communication official or otherwise did he assign any specific ring represents a specific continent as has been later interpreted by many publication and scholar. It is also interesting to note here that in reality Baron de Coubertin may never have thought of the relationship between the official logo o f the Olympics and the represented continents.
In fact according to British historian David Young, that Coubertin originally thought of the rings as symbols of the five Games already successfully staged. In fact, the logo in Delphi is actually just a modern prop that was subject to an aging process to make it look ancient for the purpose of creating pictures for one of the Olympics.
This was later turned into a full blown story on the discovery and unearthing of the ancient logo. Today over and above the official 5 rings Olympic symbol, each Olympic Games has its own Olympic logo.
This is designed by the host country keeping in mind local sensibilities and design aesthetic while integrating the same into a world sports scenario.
The Games logo as it is referred to is designed and created by the Organizing Committee of the Olympic Games at a local level or the National Olympic Committee of the host country. Once that is done the Games logo for a particular year and country is adopted to symbolize that particular Olympic Games. The official games logo is then used in all promotional materials for that year across sponsors of the Olympics. The negative space of the two irregular triangles that form a circle represents an open, transparent world.
The use of gold in the top left triangle pays homage to the logo of the previous games held in Tokyo in The Paralympic emblem was similar to its Olympic counterpart, but has two black pillars positioned to the sides as opposed to one in the centre. It could also be interpreted as the Roman numeral for the number two, representing marking the second time Tokyo played host to the Games, as well as it being the only city at the time to host the Olympics and Paralympics within the same year twice.
Reactions to the logos were mixed; some praised its simplicity and symbolism, while others called it bland and deemed it unfit for a sporting event. Many were mystified by the use of Clarendon as the main typeface, and some observers spotted that it resembled the logo of the J.
Even though the theatre's logo was not registered as a trademark, he still insisted the emblem was a work of plagiarism as it had been available online for two years. The design also was accused of plagiarising a poster conceived by Hey Studios in Barcelona, which was created during the rebuilding of Japan after the tsunami. The studio stated they "would be proud if it inspired an emblem for a major event, but it was probably a coincidence".
On 5 August , Sano stated that he had not seen Debie's design and that he would never plagiarise. Officials also unveiled Sano's initial blueprint, stating that its emphasis on the "T" bore no resemblance to the theatre's logo. Sano then came under fire for using photos from multiple online sources without permission that were manipulated to showcase the possible use of his emblems on buildings and interiors during the event. The images he used were sourced from blogs and commercial websites, but he had not sought out official permission to use them before they were made publicly available.
Further concerns arose surrounding the emblems after a number of plagiarism claims emerged involving other designs created by Sano. His office requested that beverage company Suntory pull several tote bag designs for a beer brand, stating that designers had traced those designs from a third party. The Higashiyama Zoo and Botanical Gardens began an investigation of their current logo from , which was designed by Sano, after comments that it was identical the logo of the National Museum of Costa Rica.
The TOCOG continued to defend Sano's work, but became inundated with pressure to pull the design after the plagiarism accusations. The logo's retraction was also requested by Sano himself, who stated that he felt the controversy was starting to damage the reputation of the Tokyo games, as well as his own. They both conceded that this emblem had become "a PR disaster", and decided to retire it just over a month after it had been introduced.
On 2 September , the Sano-designed emblems were officially scrapped, [8] and the official website and social media channels reverted to using the interim emblem by Shimamine until a new emblem could be selected. In September , the TOCOG established a committee to select new emblems for the Games, consisting of athletes, design experts and Japanese sports personnel. The new logo was decided by the committee as part of an open competition among Japanese citizens and residents.
Best bits to watch at the Olympics and UK times for your favourite stars. Belgian designer Olivier Debie claimed the logo was taken from his design for the Theatre de Liege emblem. Jump directly to the content. Sign in.
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