Contact us a or customercare girlscoutsni. Questions about branding? Email our Marketing and Communications team at stories girlscoutsni. The GSNI lockup is the final form of our logo, with all its elements. It should not be reassembled or reproportioned.
Whenever possible, the text should be black, and the Girl Scout Profiles should be kept green. If placed on a green background, the Profiles should reverse to white and all text should remain black. One-color marks are a last resort to be used only when budgets so demand. Use only high-quality photos and graphics. Do not steal! Use artwork from sites that provide copyright-free materials or create your own.
If asked to take photos at an event, please use a high-quality camera, as opposed to a cell phone. If you can only use a cell phone, make sure your cellphone camera is set at the highest possible quality. Get as close to action as possible. Try not to have extraneous matter in the photo. Please make sure photos are in focus. Choose images that represent the mission, Promise, and Law of Girl Scouts.
To get started, talk to your service unit leader or contact Customer Care. When creating banners, T-shirts, patches, or other items for troops or service units, always include an identifier for our council. All use of the Girl Scout brand is subject to council approval. Please contact MarComm for approvals and questions at stories girlscoutsni. Encourage your friends and other Girl Scouts age 13 or older with parent permission and volunteers to do so, as well.
Like and share our posts. The Girl Scouts logo has, in many ways, grown alongside the organization. The green color has become synonymous with the Girl Scouts as well. The color is that of nature and growth — again, key components of the scouting organization. The current wordmark font is lowercase and friendly, representing both a sense of belonging and a sense of youth. The logo update in the s kept the eagle but brought a more familiar shape, one that honestly looks far more similar to the logo of the Boy Scouts than anything else.
Another shape change would come in the s, losing the eagle and putting a border of shamrock-esque shapes around the central shape of the logo. The s spirograph-esque logo would be the final change before the organization moved to its current iteration.
A sample logo can be downloaded here. Use this quick checklist to make sure your flier, form, or other Girl Scout piece follows key Girl Scout brand guidelines and standards :. Also note the proper location and use of the en dash and regular dash within our name. Remember to review the graphic guidelines and get permission to use the Girl Scout logo first, by completing the one-time logo usage agreement form for approval. In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts!
Most Girl Scout members have already given permission to our Girl Scouts organization to take and use their photos to promote Girl Scouting when they registered as a member or signed up for a council event. However, those who opted out should be identified by the event organizer to ensure their photo is not distributed publicly.
If you are unsure how to find this information in MYGS, reach out to reghelp girlscoutsaz. Include copies of signed forms for non-Girl Scouts who are pictured in a photo that is submitted to Council stories stories girlscoutsaz. Please use these guidelines and resources for representing Girl Scouts — sharing your story with our Council, throughout your community, and with approved media.
When we speak with one strong, unified voice, we establish our identity and become unforgettable. The Girl Scout legacy is spirited and storied. Our Editorial Style Guide refreshed version to come fall is a catalog of Girl Scout "house" style rules regarding frequently used and misused terms, Girl Scout principles and beliefs, punctuation, and much more.
Keep in mind that adhering to these guidelines increases consistency across marketing and communications—which is key to telling the Girl Scout story in a unified voice. Girl Scouts has a congressional charter a law passed by the United States Congress that states the mission, authority, and activities of a group , which carries just two restrictions: our organization shall be nonprofit, and be nonpolitical and nonsectarian.
Whenever or wherever you represent Girl Scouts, remember to follow the electioneering guidelines provided by GSUSA and required to adhere to our charter. A few key guidelines:.
Other activities — both prohibited and acceptable — are listed in our Electioneering Guidelines. Sharing a story from the girl, troop, and volunteer lens helps bring Girl Scouts to life! You can submit an entry via email or by completing the following form. Download Presentation right-click, save as. In order to keep girls safe, it's important to know whether or not you have permission to use images of our Girl Scouts! Most currently registered Girl Scouts and girls who have registered for staff-led Girl Scout events give permission to use images taken at Girl Scout activities to promote Girl Scouting.
However, always be sure to check with troop leaders and parents in attendance. When non-Girl Scouts are invited to a private event, please be sure to get guardian consent before taking pictures of minors. The Daisy tunic is pictured above—vests are also available.
Place your first Journey awards at the bottom of your tunic. As you earn additional Journey awards, work your way up. If your Journey awards and badges don't fit on the front of your tunic or vest, you can wear them on the back. In addition to the standard white and blue option, Daisies may choose to wear a full uniform ensemble, which includes a beanie and leggings or a skirt.
The Brownie vest is pictured above—sashes are also available. Place your first Journey awards at the bottom of your vest.
If your Journey awards and badges don't fit on the front of your vest or sash, you can wear them on the back. In addition to the standard white and khaki option, Brownies may choose to wear a full uniform ensemble, which includes a Brownie shirt, beanie, tie, skort, and socks or tights. The Junior vest is pictured above—shashes are also available.
The Cadette vest is pictured above—sashes are also available. The Senior vest is pictured above—sashes are also available. The Ambassador vest is pictured above—sashes are also available. All users must be currently registered and in good standing with the council. Failure to follow guidelines will limit permissions granted. Girl Scouts Heart of the Hudson reserves the right to update these policies on an on-going basis without prior notification.
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