Electronic commerce gary schneider 7th edition

Content addresses e-commerce growth in the rapidly-developing economies of India, Brazil and China and examines the role of social media and technology-enabled outsourcing, online marketing strategies, and online payment processing systems. Cases featuring real company situations provide the basis forcase discussions, class presentations, and extended written assignments. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment.

EMBED for wordpress. Want more? Advanced embedding details, examples, and help! Includes bibliographical references and index This is a complete introduction to the world of electronic commerce, including balanced coverage of technical and business topics Introduction -- Introduction to electronic commerce -- Technology infrastructure : the Internet and the world wide web -- Business strategies for electronic commerce -- Selling on the web : revenue models and building a web presence -- Marketing on the web -- Business-to-business strategies : from electronic data interchange to electronic commerce -- Online auctions, virtual communities, and web portals -- The environment of electronic commerce : legal, ethical, and tax issues -- Technologies for electronic commerce -- Web server hardware and software -- Electronic commerce software -- Electronic commerce security -- Payment systems for electronics commerce -- Integration -- Planning for electronic commerce.

There are no reviews yet. Be the first one to write a review. Books for People with Print Disabilities. This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce.

Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.